Azurlis® natural skin care – balancing science & soul
Who are we and how did we start?
We manufacture a range of natural skin care products that are truly quite unique. Azurlis® natural skin care - balancing science & soul was launched in Dunedin in November 2010 by Dr Fernanda da Silva Tatley. Azurlis®'s philosophy reflects a holistic approach to skin, body and soul care, in a precious world.
Fernanda's goal was to create natural skin care that was free of hazardous ingredients, with botanical ingredients and packaging adhering to organic certification, as well as environmentally sustainable practices, and that products were not to be tested on animals.
Though the brand was launched in 2010, its original concept... read more
Why we make and sell our skin care products?
Our principal goal was to develop a holistic, natural and ethical approach to skin and soul care that reflected sustainability because we value the world around us. We care for our wellbeing and are mindful of what we use on our skin, as this is the largest organ of our body, but we are equally protective of our environment. Hence, one of our mottos is that Azurlis® is inspired by nature and created with soul.
To comply with our principal goal, all the ingredients in our products were selected for their beneficial properties and energy, as well as for their generally acceptable problem-free safety and toxicity profiles. No synthetic or petrochemical derived ingredients are used in any of our products.
This means absolutely NO: parabens, phenoxyethanol, formaldehyde, silicones, mineral oils, PEG, PPG, phthalates, synthetic colours and fragrances. No GMOs. No animal products or bi-products. Only BioGro (NZ Organic Certifying Organization) Approved preservatives and emulsifiers are used in our formulations.
It was always intended to attain organic certification for our ranges despite the cost. This process is nearly completed. In addition, we obtained Approval by the NZ Vegetarian Society for our Anti-Aging Range. Though Vegetarian Society Approval is also intended for the remainder of the products, has not been applied for yet for financial reasons.
In addition to these certifications, our brand has a special point of difference: the products are enhanced by lapis lazuli gem essence and Reki energy. This is not so much a benefit for the skin but rather to the person using the products, as Reiki is a form of energy healing, being calming and relaxing.
In essence our objective was to encourage users to take a few minutes each day, while applying the products, to recognize how special they are and how good they feel. Why? Because if the soul feels great… the body tags along!
But above all, we wanted to develop a unique global holistic, natural, ethical NZ brand hence starting with an online retailing method.
We are based in Mosgiel, a small town outside Dunedin, in the unspoilt Southern reaches of New Zealand.
Product development, manufacturing, packaging and operation of an online store is done onsite. Our customers are truly global, as apart from our loyal New Zealand based customers, our products are sent to Europe, USA and Australia.
How long have you been running as an online store?
Our team comprises of Fernanda as the leader, formulator and developer, together with the help of two staff.