Our Philosophy

Philosophy & Mission

Azurlis™ was born from a vision that began over three decades ago in Cape Town, South Africa, where Dr. Fernanda da Silva Tatley pursued a PhD in molecular and cell biology. Upon moving to New Zealand in 1999, she transformed this vision into a holistic skincare range, blending science with soul to create products that nourish both skin and spirit.

Our mission is to harmonise nature and science to develop a skincare range free from harmful chemicals, environmentally responsible, and rich in natural botanical ingredients that benefit the body, mind, and soul. We are committed to producing high-quality, ethical, and sustainable products without compromising efficacy.

Holistic Beauty Approach

We believe skincare should be a mindful ritual—taking a moment each day to recognise self-worth and feel good. When the soul feels great, the body follows.

Our approach combines scientific research with ancient wisdom to create effective, ethical skincare. We carefully select ingredients for their beneficial properties and energy, ensuring they are safe, non-toxic, and environmentally responsible. Our products are enhanced with lapis lazuli and Reiki energy to promote relaxation and balance, benefiting not just the skin but overall wellbeing.

Holistic skincare extends beyond the skin—it’s about making conscious choices that respect human beings and our planet. We avoid synthetic and petrochemical derivatives, and our packaging prioritises recyclability, using glass and recycled materials wherever possible. We have moved away from using boxes to package our containers into packaging with a multi-purpose cotton facecloth. This is a pragmatic and sustainable solution to packaging, as customers can use the facecloths in a variety of ways before throwing them into the compost or recycling bins. Azurlis™ is fully PETA-approved as a vegan brand, ensuring no animal testing or exploitation.

Skin Care Treatments Over the Ages

Skincare has been valued since the 4th millennium BC, with ancient Egyptians using plant-based extracts, and Ayurveda in India as well as Ancient Traditional Chinese Medicine promoting a balanced approach to wellness. Today, modern skincare relies on scientific and technological advancements that often overuse synthetic ingredients, as these are marketed  to be more accurate, reliable and provide instant results. However, often the benefits are cosmetic to cover rather than improving the skin condition. Besides, supporting of the cellular processes that contribute to healthy skin needs to be ongoing, daily, with a clear understanding of what is realistically possible to achieve over a few weeks, rather than in a second. Bear in mind that skin regeneration does not happen overnight. It takes at least 28 days for newly formed cells to surface on the the top skin layer.

At Azurlis™, we embrace both tradition and innovation, with credibility and integrity, offering natural solutions that support long-term skin health.

What We Avoid:

• Harmful environmental practices

• Misleading marketing claims

• Synthetic and petrochemical derivatives, including parabens, phenoxyethanol, silicones, mineral oils, PEGs, PPGs, phthalates, synthetic colours and fragrances, GMOs, and animal-derived ingredients.

What We Use:

• Carefully selected, high-quality natural ingredients, sourced primarily from New Zealand.

• EcoCert-approved or COSMOS-approved preservatives and emulsifiers.

• Lapis lazuli and Reiki energy are to enhance the revitalising properties of botanical extracts and to provide a focus on self-empowerment and improvement to feel great every day.

Because we love and respect life, we handcraft small batches to maintain freshness, formulate with transparency, and remain dedicated to ethical skincare that nurtures both skin and soul.