30+ Years of Research | Over 10,000+ orders
truu. Mineral Sunscreen - SPF-40
Broad Spectrum UVA + UVB Protection 100ml | Fragrance Free | Vegan | Made in New Zealand
Free Shipping within Australia and New Zealand
Returns within 30 days receive a full refund
For a limited time receive a free 10mL sample of the Luminous Bakuchiol Serum
Receive a free organic cotton face cloth with every order
Gentle.
Reliable.
Mineral-Based Protection for Sensitive Skin.
Formulated by truu. for sensitive, reactive, or delicate skin types — this non-greasy, fragrance-free SPF40 sunscreen uses 24.98% non-nano zinc oxide for powerful, reef-safe, broad-spectrum protection.
Whether you’re outdoors in full sun or under cloud cover, this sunscreen is designed to protect without clogging, irritating, or overwhelming the skin.
Why You’ll Love It
- Non-nano zinc oxide for natural, physical sun protection
- Lightweight, smooth texture — no white cast
- Suitable for all skin types, especially sensitive or reactive
- Child-safe, reef-safe, and vegan
- Cruelty-free and made locally in Aotearoa, New Zealand
This product is Aromaceutical-Free = No Essential Oils.
How to Use
Apply generously and evenly 15–20 minutes before sun exposure.
Reapply every 2 hours, especially after swimming, sweating, or towel drying.
Use even on cloudy or overcast days to avoid UV damage.
Stay sun smart: Pair sunscreen with protective clothing, seek shade between 10am–4pm, and stay hydrated. Regularly check your skin for any changes.
Key Active Ingredient
Zinc Oxide (Non-Nano) 24.98% - Provides safe, mineral-based UVA + UVB protection without skin irritation or systemic absorption.
Certifications & Commitments
- 🐰 Cruelty-Free
- 🌱 Vegan
- 🧒 Child-Safe
- 🌊 Reef-Safe
- 🔁 Recyclable Packaging
- 🤍 Formulated Without Fragrance or Essential Oils
- Using Bio Plast Tubes, AS/NZ 2604 : 2012
Crafted With Intention
Made by truu. in Invermay, Aotearoa, New Zealand.
Formulated, manufactured, and packed in-house with a commitment to clean, natural solutions for sensitive skin. More at www.truu.nz
The Role of Reiki in Our Products
Inspired by the Ancient Greek physician Galen's cold-cream method, Dr Fernanda da Silva Tatley in 1985 developed a unique temporal multi-stage skincare manufacturing process.

Personalising Your Skincare Routine
We are pleased to offer you a free 30 minute, one-to-one online consultation, using your laptop or phone, with our Founder, Dr Fernanda da Silva Tatley.

Enhanced by Lapis Lazuli & Reiki Energy
Our objective is to encourage users to take a few minutes each day, while applying the products, to recognise how special they are and how good they feel. Why? Because if the soul feels great, the body tags along.
